Okay, I couldn't help myself... I'm sorry (but not really).
Inspired by my incredulity while reading this gem: 40 Unnecessarily Gendered Products.
Gender marketing is a problem in our society. Having a big book of boys adventures sold as the alternative to the girls book of cupcakes is a problem. Boys and girls should both have adventures and learn to bake. Having the 'girl' version dumbed down (like the labtop mentioned in the article), is a problem. You can even argue that marketing pink things specifically for girls/women, and skulls specifically to boys/men, is a problem.
Not all gender marketing is sexist and out to oppress women, however.
While gender marketing for certain products is kind of ridiculous, heaven forbid a company wants to offer colour variations in their products. Also, God help us if they try to market to specific demographics or acknowledge the fact that men and women actually do have some physical, physiological and mental differences.
If I had the option to deck out my microscope in blue and purple when I was working in the lab, you can bet your booty I would. Same way I gravitate towards certain sections of clothing stores because of the colours of the clothing. I usually don't wear black, because I like bright colours. It's the same way I prefer unscented products because I don't like strong smells, but have nothing against people who use floral, fruity or "fresh" smells. I've been known to use pomegranate body wash or Irish Springs (depending on what's on hand or cheaper).
As for the marketing, I'll agree that it kind of sucks, but companies do it because it works. Specifically with beer and wine, men are typically the main consumers. Companies are trying to target their products towards women because it's half the market. The article references 'Chick Beer,' but Strut wine came out several years ago with the same intention. We take offence to this, but don't bat an eye when sugary cereals are labelled with adorable cartoon animals and blatenly marketed towards children. We also don't care if an adult goes out and buys a box for themselves
Lastly, men and women are different. We have different physiology, strengths, etc... Women are typically shorter than men, and muscle composition and structure is slightly different, so a shovel marketed towards women might be beneficial. Also, women are more likely to suffer from severe IBS (see abstract for research here) so a digestive aid/laxative geared towards women might be helpful. Also, facial hair grows in differently than leg hair, so having a razor for men and women make sense.
What really ruined the whole thing for me was the gender marketed blenders referenced. Oester and Ironman are brands. In no way are those gender marketed.
Yes, companies and coorperations are out there to make money, and making gender specific products makes companies more money. This is what happens in a capitalist society. If it really bothers you so much, show them with your money, and encourage your friends and family to do the same. However, if you like the pink hammer because it isn't black, go buy it. It's still going to get the job done.
